Unlike years when micro business owners in underserved areas face deprivation of access to fast-moving products and goods to sell to consumers due to factors such as unavailable infrastructure, long distance to to market and the lack of adequate transport for the goods purchased. These days, the story has changed as they can boast easy access to what was once wacky.
It is not without the efforts of e-commerce platforms like Alerzo which have a presence in rural areas and reach the underserved with access to a vast catalog of products and logistics.
Through text messages, phone calls, and logging into its site when available, customers can easily place orders and have goods delivered quickly without being charged for delivery.
Explaining this, Alerzo CEO Adewale Opaleye said, “Our strong presence in the South West and our continued expansion to the North West and Central consolidates our desire to grow sustainably and continue to serve those who are underserved.
“On our Alerzoshop retail app, we have a huge assortment available to our customers and we offer free shipping to the 13+ cities where we currently operate. We are changing the landscape for them (retailers) one delivery at a time.
“For two years, we have delivered free of charge to informal retailers. With our delivery services, retailers save time, energy and resources they would otherwise spend on restocking. These benefits have enabled 85% of our retailers to reduce their replenishment trips to zero from two to four times per week. »
Certainly, there is a need for more intervention on e-commerce platforms to reach the underserved, to further boost the gross domestic product (GDP) of the country, as micro, small and medium enterprises (MSMEs) are the engine of the national economy with 50% contribution to the GDP and 80% of the total employment of the country.